Are your customers and employees raving fans? Do they actively spread the word about your organization? If not it might be because your company purpose is not connecting to your target audiences on a visceral level. Unfortunately, most organization’s purpose/vision/mission statements are boring, uninspiring, predictable and generic and won’t help you attract customers or employees. Think a purpose statement is fluffy or airy fairy? Think again. Learn why today’s customers and employees are saying, Best in class? Thanks, I’ll pass and what truly great companies do to inspire customers and employees to beat down their door to work with and for them.

This is one of the 6 key themes of my new keynote, “Magnificent, Invincible and Future-Fit – Create a company culture that is wildly attractive to TODAY’s customer and workforce – and achieve even your most challenging goals!”


If you would like to speak with me about presenting this keynote to your company or conference please contact me. If you know of a group, association or conference where I should present please let me know in the contact page.