What started as a high-profile layoff story has quickly become something much bigger: a real-time lesson in AI disruption, leadership under pressure, workforce trust, and the Future of Work.
I’ve written a series of articles where I’m breaking the story down from multiple angles — because what happened at Atlassian is not just about one company. It’s about the forces reshaping business right now.
Here are the first three articles in the series:
Article 1: Unpacking Atlassian – beyond the #nobullshit brand
A big-picture look at why Atlassian has become the poster child for the three forces I’ve been tracking for years.
Article 2: If you want to understand the decade ahead, stop looking at Atlassian as a layoff story
A closer look at the contradiction at the centre of this story: a company being disrupted by AI laying people off in the name of AI.
Article 3: When panic replaces values
How one company, who built its customer and employee reputation on its core values, violated them very publicly in the name of shareholder return.
I’ll be adding two more pieces over the coming week to complete the series.
If this story has caught your attention, these articles will help you understand why it matters far beyond Atlassian.
Breaking news: Join me on channel nine at 9:20 tomorrow where I’ll be unpacking this from the employee’s side.
