The Never-Fail Recipe for Employee Retention in 2025

๐Ÿงญ ๐—ก๐—ฒ๐˜„ ๐—ก๐—ฒ๐˜„๐˜€๐—น๐—ฒ๐˜๐˜๐—ฒ๐—ฟ: ๐—ง๐—ต๐—ฒ ๐Ÿต ๐—–๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒยฎ โ€“ ๐—จ๐—ฝ๐—ฑ๐—ฎ๐˜๐—ฒ๐—ฑ ๐—ณ๐—ผ๐—ฟ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฑ

What really drives employee engagement and retention in 2025?

Hint: Itโ€™s not just pay. And itโ€™s definitely not ping pong tables.

Fifteen years ago, I developed a framework based on 5,000+ exit interviews that identified the real reasons people stay, thrive – or leave. I called them the ๐Ÿต ๐—–๐˜‚๐—ฟ๐—ฟ๐—ฒ๐—ป๐—ฐ๐—ถ๐—ฒ๐˜€ ๐—ผ๐—ณ ๐—–๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒยฎ.

Since then, Iโ€™ve pressure-tested this model against every major shift in the workplace – from the rise of remote work to the impact of AI. And hereโ€™s the kicker: the fundamentals havenโ€™t changed. But the context has.

In this weekโ€™s LinkedIn Newsletter, I break down each of the 9 Currencies – what they mean today, how theyโ€™ve evolved since Covid, and what leaders need to do now to re-engage a workforce thatโ€™s clearer (and choosier) than ever.

๐Ÿ” We also look at fresh data from the 2025 Edelman Trust Barometer, which shows a sharp decline in trust – even in employers.

๐—œ๐˜โ€™๐˜€ ๐˜๐—ถ๐—บ๐—ฒ ๐˜๐—ผ ๐—ฟ๐—ฒ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐—ฐ๐—น๐—ฎ๐—ฟ๐—ถ๐˜๐˜†, ๐—ฐ๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ต๐—ผ๐—ถ๐—ฐ๐—ฒ.

This edition shows you how.

#FutureOfWork #Leadership #EmployeeEngagement #Retention #ModernTalentStrategy #EdelmanTrust #Workplace2035

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