I caught myself referring to my AI as “him.”
That’s when I realised this technology has stopped feeling like software and started feeling personal.
Which is why the current backlash around AI platforms matters more than most people realise. This isn’t just about features or functionality. It’s about trust, values, and the very human way we relate to the tools we use every day.
I sat down with Amanda Stevens to unpack what’s really driving this shift, why ethical boundaries in AI matter beyond the tech sector, and what it all reveals about consumer behaviour, brand trust, and decision-making in an AI-shaped world.
Because the most important story in AI right now isn’t technical.
It’s human.
22 minutes for anyone interested in where trust, technology, and human behaviour are heading next.
Let me know your thoughts in the comments. Are you one of the millions switching? Where else do you see consumer ‘voting with their feet’?