Innovation Isn’t Optional; It’s Survival

🌪 “In the Age of the Polycrisis, the greatest risk is standing still.”

Climate. Geopolitics. Supply chains. Tech disruption. AI. Trust erosion.

We’re navigating a stack of challenges — and innovation isn’t optional. It’s survival.

💡 Case in point: CTL Communications
At the start of COVID‑19 in early 2020, CTL — a UK-based corporate events company — saw their in-person business collapse overnight. But they didn’t retreat. Founder Catherine Turner pivoted quickly to virtual formats, serving pharmaceutical clients with internal comms and informal video content. Over five years, they grew 20% annually — hitting £14 million in revenue and £3.7 million pre-tax profit in 2023. They scaled from 20 to 100 employees — entirely remote, with no office reopenings, investing in people and wellbeing instead .

That’s innovation in action:
• Reimagine your core offering at speed.
• Lean into new technology and remote-first culture.
• Make bold decisions around structure, staffing and flexibility.

❓ What bold pivot have you led in the last 3 years — or during COVID — that flipped uncertainty into momentum?
#Polycrisis #Adaptability #Innovation #FutureOfWork #leadership