Kim Seeling Smith

PwC s CEO just told their partners, adopt AI or you’re out. Awkward timing. Because PwC’s own research, published just weeks earlier, found that 56% of companies already using AI have seen neither higher revenues nor lower costs. Not sceptics. Not laggards. Organizations actively using AI are getting nothing. That’s the part most of the […]

Recently I’ve been experimenting with leveling up my prompt engineering – and I have to say the difference in the thoroughness, competeness and quality has been nothing short of outstanding. I used to prompt by throwing random into the chat box and hoping something useful crawls out. That’s not prompting. That’s haste with punctuation. Now,

If you’re reading about Atlassian’s 1,600 layoffs thinking, “That couldn’t happen to me,” I’d gently push back. This was one of the most admired employer brands in tech. Five core values on the website. A culture people actively chose. And then came the pre-recorded video, the email, and a few hours on Slack to say

Professional speakers: 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗔𝗜 𝗮𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁 𝗺𝗼𝗿𝗲. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘂𝘀𝗶𝗻𝗴 𝗶𝘁 𝗯𝗲𝘁𝘁𝗲𝗿. Right now, most speakers are only scratching the surface. AI can help you save hours, sharpen your thinking, create better content, amplify your authority, and turn your expertise into more reach—and more revenue. So if

This video demonstrates Claude Cowork, a new capability by Claude and a truly useful agentic AI. One of the many reasons I switched from ChatGPT to Claude.

𝗖𝗮𝗹𝗹𝗶𝗻𝗴 𝗮𝗹𝗹 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀! According to the experts, we all have about 1 year to get our heads around how to use AI in our business. While that may seem like a long time – it’s really not. That’s why my good friend Amanda Stevens and I are hosting a FREE masterclass exclusively for professional

𝗔 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗯𝗲𝗶𝗻𝗴 𝗱𝗶𝘀𝗿𝘂𝗽𝘁𝗲𝗱 𝗯𝘆 𝗔𝗜 𝗶𝘀 𝗹𝗮𝘆𝗶𝗻𝗴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗼𝗳𝗳 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗮𝗺𝗲 𝗼𝗳 𝗔𝗜. That’s the paradox at the centre of the biggest workforce story of 2026. And right now, Atlassian is the clearest example of it. Its stock has been hammered as investors bet AI could make parts of its product suite less

𝗔𝗜 𝘄𝗼𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲 𝗷𝗼𝗯𝘀. 𝗜𝘁 𝘄𝗶𝗹𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 𝘄𝗵𝗼 𝘀𝘁𝗮𝘆𝘀 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗮𝗻𝗱 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲. Yesterday on Nine’s Today Extra, I shared my take on how to future-proof your career as AI reshapes the workforce. I’ve pulled the full thinking into a white paper, including my 5-step career development program — taught for almost 30 years —

What started as a high-profile layoff story has quickly become something much bigger: a real-time lesson in AI disruption, leadership under pressure, workforce trust, and the Future of Work. I’ve written a series of articles where I’m breaking the story down from multiple angles — because what happened at Atlassian is not just about one